BRAND IDENTITY PACKAGE
CLIENT: TURNER INTERNATIONAL NETWORKS
Warner Channel, the Latin America's number one channel in tv shows, needed to change its on-air image
for one that lived up to the quality of its content and reflected the leadership place of the channel.
For this task we had to take off completely from the colorful and light image that use to.
We didn’t hesitate and we made a strong bet by proposing to play with the pregnancy of its logo
and therefore never show it complete, but in parts, fragmented, giving it the finish and treatment of an elegant and sophisticated device.
On the other hand, in terms of palette, we proposed that a dark image predominate to highlight the logo,
with some color accents, something new in the middle before the landing of Netflix and other on-demand platforms.