SONY YAY I INDIA
BRAND IDENTITY PACKAGE
CLIENT: SONY ENTERTAINMENT TELEVISION INDIA
This time, Sony approached us with the need to develop its first-ever kids' channel. In this case,
we aimed towards developing a physical and figurative proposal, were each of the channels founding elements
we aimed towards developing a physical and figurative proposal, were each of the channels founding elements
acts and reacts to various types of mechanisms. The idea is to give the YAY brand a child's scale as if each lever or knob
was activated by the kids in their homes. This branding is something children are allowed to play with.
was activated by the kids in their homes. This branding is something children are allowed to play with.
PREVIOUS OPTIONS
This time, Sony approached us with the need to develop its first ever kids channel. In this case, we aimed towards developing a physical and figurative proposal,
were each of the channels founding elements acts and reacts to various types of mechanisms. The idea is to give the YAY brand a child's scale,
as if each lever or knob was activated by the kids in their homes. This branding is something children are allowed to play with.
