SONY YAY! INDIA
BRAND IDENTITY PACKAGE
CLIENT: CULVER MAX ENTERTAINMENT PVT. LTD.
Back in 2016, we had the opportunity to design Sony YAY!, the very first kids' channel for Sony Pictures Networks India.
It was a project centered on creating a playful, energetic identity that reflected the channel's fun-loving spirit.
In 2021, the team reached out to us once again to develop a refresh of the brand. These were our proposals:
taking the original playful identity to a whole new level by emphasizing the materials, textures, and behaviors of the 3D objects,
creating a richer, more tactile, and expressive visual world while preserving the essence of the original brand.
PREVIOUS OPTIONS
This time, Sony approached us with the need to develop its first ever kids channel. In this case, we aimed towards developing a physical and figurative proposal,
were each of the channels founding elements acts and reacts to various types of mechanisms. The idea is to give the YAY brand a child's scale,
as if each lever or knob was activated by the kids in their homes. This branding is something children are allowed to play with.
