SONY YAY I INDIA
BRAND IDENTITY PACKAGE
CLIENT: SONY ENTERTAINMENT TELEVISION INDIA
This time, Sony approached us with the need to develop its first-ever kids' channel. In this case, 
we aimed towards developing a physical and figurative proposal, were each of the channels founding elements
 acts and reacts to various types of mechanisms. The idea is to give the YAY brand a child's scale as if each lever or knob 
was activated by the kids in their homes. This branding is something children are allowed to play with.​​​​​​​
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This time, Sony approached us with the need to develop its first ever kids channel. In this case, we aimed towards developing a physical and figurative proposal, 
were each of the channels founding elements acts and reacts to various types of mechanisms. The idea is to give the YAY brand a child's scale, 
as if each lever or knob was activated by the kids in their homes. This branding is something children are allowed to play with.

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