HBO I LIVE ON MAX
TOTAL PACKAGE DESIGN
CLIENT: WARNER MEDIA
In the context of the pandemic HBO MAX had the idea of making live shows on demand with a plus.
Since we couldn't attend the events, they thought of having a new experience with the stream.
In a full interactive stream show, the audience will be part of the dynamics and choose the playlist
with their favorite artists, request a song and even talk to the artists. They will have access
to the backstage and the celebration after the show.
Our job was to design the complete image of the event and the graphic package to promote it.
With the idea that the fonts and texts constantly change their shape to feel alive as a metaphor of the live show.