NAT GEO I ABSTRACT
IDENTS CAMPAIGN
CLIENT: NAT GEO INTERNATIONAL
Based upon a limited three colour pallet –white, yellow and grey- and on the usage of a simple and minimalist animation
proposed by the network`s new graphic package, we performed this series of idents for NatGeo International,
where by means of an abstract way, we intended to reflect grand themes like “The chaos theory”, “the big bang”
and the creation of materia, or the presence of fractal structures within ramification systems.
