SONY YAY I INDIA
BRAND IDENTITY PACKAGE
★ SILVER PROMAX BDA ASIA 2017, BEST ORIGINAL LOGO DESIGN
★ SILVER PROMAX BDA INDIA 2018, BEST ON-AIR IDENT DESIGN
CLIENT: SONY ENTERTAINMENT TELEVISION INDIA
This time, Sony approached us with the need to develop its first-ever kids' channel. In this case,
we aimed towards developing a physical and figurative proposal, were each of the channels founding elements
we aimed towards developing a physical and figurative proposal, were each of the channels founding elements
acts and reacts to various types of mechanisms. The idea is to give the YAY brand a child's scale as if each lever or knob
was activated by the kids in their homes. This branding is something children are allowed to play with.
was activated by the kids in their homes. This branding is something children are allowed to play with.
SEASONAL IDENTS
This time, Sony approached us with the need to develop its first ever kids channel. In this case, we aimed towards developing a physical and figurative proposal,
were each of the channels founding elements acts and reacts to various types of mechanisms. The idea is to give the YAY brand a child's scale,
as if each lever or knob was activated by the kids in their homes. This branding is something children are allowed to play with.
01 I GENERIC ID
02 I SUMMER ID
03 I DIWALI ID
05 I HOLLI ID
04 I EID ID
05 I CHRISTMAS ID
