FOX RETRO
BRAND IDENTITY PACKAGE
CLIENTE: FOX ITALY
For the new Fox Retro identity, we create a graphic system where typographic layout, animation logic and the treatment
of the footage represent devices of that time. Mechanisms such as the slide projector, typewriter, alarm clock, etc.
give life to the new image. Typography and color palette complete this universe, which refers to an analog era.
IDENT 01
ROTARY PHONE
IDENT 02
VINYL
IDENT 03
LAVA LAMP
IDENT 04
RETRO GAMES
IDENT 05
CASSETTE
IDENT 06
SLINKY
IDENT 07
TABLE GAMES
IDENT 08
SIMON