FOX RETRO
BRAND IDENTITY PACKAGE
CLIENTE: FOX ITALY
For the new Fox Retro identity, we create a graphic system where typographic layout, animation logic and the treatment
of the footage represent devices of that time. Mechanisms such as the slide projector, typewriter, alarm clock, etc.
give life to the new image. Typography and color palette complete this universe, which refers to an analog era.



























IDENT 01
ROTARY PHONE








IDENT 02
VINYL








IDENT 03
LAVA LAMP







IDENT 04
RETRO GAMES












IDENT 05
CASSETTE






IDENT 06
SLINKY








IDENT 07
TABLE GAMES










IDENT 08
SIMON







