MEXICÁNICOS I BRAND
SHOW PACKAGING REBRAND 2025
CLIENT: DISCOVERY CHANNEL
Mexicánicos is one of the most successful car tuning shows out there. To celebrate its 10th anniversary,
the producers brought us on board to completely reimagine the show’s brand identity.
For this rebrand, we tapped into 3D design, focusing on its object-driven power rather than its spatial dimension.
The idea was to take the essence of tuning and apply it directly to the show’s graphics.
Every single element is finely detailed and custom-built, as if it had been tuned by Martín Vaca himself,
the mastermind behind the shop. From tires, spark plugs, plates, and shocks to grilles and trims,
we reconstructed every piece of the graphic package using real automotive cues.
The result: a visual system that instantly tells you what the show is all about. A bold color palette,
finished with a high-gloss automotive shine, brings this custom universe to life.
