MEXICÁNICOS I 3D
SHOW PACKAGING REBRAND 2025
CLIENT: DISCOVERY CHANNEL
For the 3D representation of each car’s restoration or tuning project, we chose a style that feels both realistic and schematic.
The goal was to clearly showcase the transformation process while keeping the spotlight on the real craftsmanship happening inside the shop.
To achieve this, we used metallic gray tones with a semi-satin finish set against a dark background,
all lit by soft, directional lighting that enhances the volumes and highlights the car’s form.
The model is always presented in isometric perspective, and when placed over a grid backdrop, it conveys a sense of technical precision.
The animation follows the same logic — showing assemblies, additions, and transformations in a way that feels both clean and visually engaging.
