HBO MAX I QUEEN STARS
SHOW PACKAGING
CLIENT: WARNER MEDIA LATIN AMERICA
"Queen Stars" is the new Drag Queen reality show on HBO Max, in which the most glamorous pop trio in all of Brazil will be chosen.
For this project, we were asked to design and create all the material for the platform, from the posters of the participants
and the jury of the program to the promo toolkit and animated key arts. The idea was to use neon, but reworking its materiality
to move away from the signage of bars or marquees and bring it to the glamour that this reality show demanded.
The neon tubes form geometric shapes that help highlight the bodies and looks of the participants while smoke and sparkles complete the atmosphere.
For this project, we were asked to design and create all the material for the platform, from the posters of the participants
and the jury of the program to the promo toolkit and animated key arts. The idea was to use neon, but reworking its materiality
to move away from the signage of bars or marquees and bring it to the glamour that this reality show demanded.
The neon tubes form geometric shapes that help highlight the bodies and looks of the participants while smoke and sparkles complete the atmosphere.
