SONY CHANNEL I INDIA
BRAND IDENTITY PACKAGE 2023
CLIENT: SONY ENTERTAINMENT TELEVISION
SET's creative team contacted us to help with launching their network's rebranding.
Our challenge was to keep the brand's strengths that we had previously launched a few years ago,
which had a strong focus on Indian culture, while also making it seem like a natural evolution of the brand.
SET's new branding is based on three key elements: the jewel, Yin & Yang, and light.
SET's new branding is based on three key elements: the jewel, Yin & Yang, and light.
The Yin and Yang concept incorporated into the logo reflects the idea that channel offers the perfect balance
between different types of entertainment programming. The use of light to create elements and open spaces
shows that SET is a forward-thinking and dynamic channel that always strives to bring new and exciting content to its viewers.
