DISCOVERY KIDS MUNDO
BRAND IDENTITY PACKAGE
CLIENT: DISCOVERY NETWORKS
As an expansion of DK image, time later we were commissioned to develop three additional blocks: A DESPERTAR (wakey wakey), for the early birds; MINI, aimed to preschoolers; PLUS, a block for children a bit older. DK’s world was customized to create three different flavors, according to each segment, following the rules we ourselves created for this channel.
