& PICTURES
BRAND IDENTITY PACKAGE
CLIENT: ZEE ENTERTAINMENT TELEVISION
When Zee Entertainment launched & Pictures, one of the biggest Bollywood movie channels in India,
they requested from us a full graphic package. Given a predesignated logo, we based our designs in the typography’s curved shape,
as well as the round platform over which it stands. We created a small set of items which presented a circular layout design
and used simple animation devices -rotation, translation, symmetry- to develop a system that stands out to the viewer.
