HBO FAMILY
BRAND IDENTITY PACKAGE
CLIENT: HBO
For HBO Family´s New Image launch, we developed a modular system that‘s structured so as to approach the channel‘s wide audience range,
without the need of developing specific graphic blocks for this purpose. As the day goes on,
the customization of each segment becomes more minimalistic and sophisticated,
beginning with the youngest audience in the mornings, following with teens in the afternoons and adults at night.
