TNT SPORTS REBRAND
ON AIR IDENTITY + DIGITAL PACKAGING + PRINT
CLIENT: WARNER BROS. DISCOVERY (WBD)
Building on the global identity created by DixonBaxi, we adapted the TNT Sports brand for Latin America,
refining the system to address the unique typographic and motion requirements of Spanish and Portuguese.
Beyond localization, we expanded the broadcast package with new assets and applications,
creating a flexible visual language tailored to the region while remaining true to the global brand.
