TELEFE I MARTIN FIERRO 2022
LIVE SHOW VISUALS & ON AIR IDENTITY
CLIENT: TELEFE
The Martín Fierro awards ceremony is a glittering event where the best of Argentina's radio and television shows are honored.
For the 50th ceremony, we were chosen to create a brand identity that was truly special.
We crafted a mobile system of straps that flowed seamlessly, sometimes acting as the background, other times as the focal point.
The color palette was dominated by gold and midnight blue, evoking the golden statuette and the grandeur of the gala.
The abstract design not only provided a visually striking backdrop but also allowed for easy navigation of the info on the screen.
The project included the opening show, nominees by category, on-air promos, social media, and the visuals throughout the ceremony,
including the red carpet.
We crafted a mobile system of straps that flowed seamlessly, sometimes acting as the background, other times as the focal point.
The color palette was dominated by gold and midnight blue, evoking the golden statuette and the grandeur of the gala.
The abstract design not only provided a visually striking backdrop but also allowed for easy navigation of the info on the screen.
The project included the opening show, nominees by category, on-air promos, social media, and the visuals throughout the ceremony,
including the red carpet.
