TNT SPORTS SHOWS PACKAGING
ON AIR IDENTITY + DIGITAL PACKAGING
CLIENT: WARNER BROS. DISCOVERY (WBD)
Four shows. One system. Building on the TNT Sports channel identity created in 2025,
we developed a distinctive motion graphics package that extends the brand across four original programs.
While each show introduces its own editorial tone and personality, every design decision is rooted in the same visual language
creating a flexible system that feels both unique and unmistakably TNT Sports. The result is a cohesive broadcast ecosystem where consistency,
motion, and storytelling work together to strengthen the brand at every touchpoint.
