FOX CRIME I ITALY
IDENTS CAMPAIGN
CLIENT: FOX INTERNATIONAL
This project was carried out in two series of Idents: some of them were aimed at linking the channel with the essence of its content
–crime series-, therefore, we focused on stories describing some sort of crime or case ‘reconstruction’ within the aesthetics of this universe.
Others proposed to involve the viewer in the universe of the channel, encourages the viewer to ‘discover’ the logo at the end of an investigation.
Using a subjective camera, we recreated scientific police and forensic medicine procedures, typical and representative of the programming
–CSI and Criminal Minds-; and aiming at a succinct narrative synthesis, we captured the atmosphere and the essence of this sub-genre,
strongly connecting it to the identity of the channel.
strongly connecting it to the identity of the channel.
