VIX I MUCHA LUCHA
PROMO CAMPAIGN
CLIENT: TELEVISA - UNIVISION
Drawing inspiration from the graphic code and iconography surrounding the world of Mexican lucha libre,
we crafted a proposal that involved creatively enhancing the film footage through colorization, texturizing, cut-outs,
and animation of miscellaneous graphics. To bring this concept to life, we adopted a bold graphic style inspired
by the iconic posters of Mexican lucha libre films, using vibrant colors and dynamic lines.
We explored representative elements such as masks and wrestlers, which were stylized into original graphics.
Mixed illustration and design techniques were employed to highlight the action and dynamism.
