VIX REBELDE TOUR
PROMO CAMPAIGN
CLIENT: TELEVISA - UNIVISION
Our starting point was the idea of a "Special Concert," where ViX invites its viewers to be part of a VIP event streamed on the platform,
allowing them to relive the Rebelde reunion. Building on this concept, we developed a graphic identity that not only communicated the event's details
but also offered added value, making the audience feel part of an exclusive event, a special access to the show from the comfort of their own homes,
a premium invitation. Leveraging this concept, the proposal enabled us to create complementary communication pieces for social media and the platform itself,
including key art, talent posters, countdowns, and sneak peeks, among others.
