DISNEY JUNIOR I HALLOWEEN
SPECIAL EVENT PACKAGING
CLIENT: BUENA VISTA INTERNATIONAL
In parallel with the development of the channel’s new image, we did a series of special events among which was Halloween.
The idea was to "disguise" the channel image on the air, for which we made a series of animations that would appear
during the channel broadcast - pumpkins, spiderweb, bats, etc. On the other hand, we customized all the pieces of the branding,
appealing to a dark palette with fluorescent colors in the elements, which were replaced by ghosts, pumpkins, bats, etc.
The "black light" effect on the elements was the condiment for this particular holiday.
The most challenging thing about this packaging was finding the exact tone so as not to scare the little ones.
